The Apple ecosystem is experiencing one of its most turbulent periods in iPhone, Apple Watch and AirPodsNew generations of devices, software features that completely change the daily experience, and even an unprecedented openness towards Android and third-party accessories are shaping the company's direction.
In the following lines you will find a very complete guide, where everything we already know about the iPhone 17 and iPhone Air, Apple Watch Series 11, Ultra 3 and SE 3, and AirPods Pro 3In addition to key changes like iOS 26.3, the upcoming Gemini-based Siri, the highly anticipated foldable iPhone, and the affordable MacBook with an iPhone chip, this is the place to stay up-to-date on all the latest news about iPhone, Apple Watch, and AirPods.
Launch of the new iPhone 17, iPhone Air and Pro range
Apple has completely revamped its phone lineup with the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and the new iPhone Air, an ultra-thin model that has taken center stage at the latest "Awe Dropping" event.
The iPhone Air debuts as Apple's thinnest phone to date, with a design in Grade 5 titanium, just 5,6 mm thick and very lightweightIt features a 6,5-inch Super Retina XDR display with 120Hz ProMotion and a peak brightness of up to 3.000 nits, protected by Ceramic Shield 2 on the front and high-strength glass on the back.
In photography, the iPhone Air opts for a 48-megapixel main sensor with Fusion technology and a 2x optical telephoto lens, accompanied by a new 18MP Center Stage front camera with Dual Capture and 4K60 Dolby Vision recordingdesigned for selfies, video calls, and content creation.
Performance is handled by the A19 chip, working in conjunction with the N1 and C1X chips. The former enables Wi-Fi 7 and Bluetooth 6, while the latter improves the modem with higher connection speeds and lower power consumptionAll of this translates into all-day battery life, supported by an Adaptive Power mode integrated into iOS 26.
In terms of configuration, the iPhone Air is offered in 256GB, 512GB, and 1TB capacities, in space black, cloud white, light gold, and sky blue, with a starting price around 1.219 euros for the base modelIt's a highly aspirational phone, but also the one that has generated the most doubts due to its positioning and the decision to rely solely on eSIM, without a physical SIM tray.
iPhone 17, iPhone 17 Pro and 17 Pro Max: maximum power and unibody design
The iPhone 17 family represents a significant leap forward in design and performance. The base model features a unibody design with contoured edges, a 6,3-inch Super Retina XDR display with ProMotion at 120 Hz and Ceramic Shield 2also reaching 3.000 nits of maximum brightness, something that until recently was the exclusive territory of the Pro models.
In terms of cameras, the iPhone 17 features a 48MP Fusion rear system with a 2x optical telephoto lens and a 48MP ultra-wide lens, accompanied by the same 18MP Center Stage front camera with Dual Capture and other functions. 4K Dolby Vision videoThe A19 chip delivers faster CPU and GPU, with integrated neural accelerators for local AI performance, along with N1 connectivity for Wi-Fi 7 and Bluetooth 6.
The iPhone 17 battery promises up to 30 hours of video playback, with fast charging capable of restoring around 50% in about 20 minutes using a compatible charger. It comes in black, lavender, mist blue, sage green, and white. 256 and 512 GB storage capacities and a price starting from around 959 euros.
The iPhone 17 Pro and 17 Pro Max raise the bar even higher. They debut a unibody design made of 7000 series aluminum, which allows for more internal space for the battery and improves overall durability. They are available in 6,3-inch and 6,9-inch sizes, with a 120Hz ProMotion display, 3.000 nits of brightness, and Ceramic Shield 2 both front and rear, something unprecedented until now.
In photography, the Pro models feature three 48MP Fusion sensors (main, ultra-wide, and telephoto), with 4x zoom and an 8x optical telephoto lens, making it the longest ever seen on an iPhone. They include ProRes RAW, genlock sync, and Dual Capture, designed for professional-grade shooting. The A19 Pro, with its 6-core CPU and 16-core Neural Engine, delivers up to 40% more sustained performance, and is accompanied by N1 and C1X for advanced connectivity.
The battery also gets bigger, supported by a vapor chamber for better heat dissipation, maintaining fast charging to 50% in about 20 minutes with an optional charger. The iPhone 17 Pro and 17 Pro Max are offered in black, blue, purple, sienna, and green, with 256GB, 512GB, and 1TB of storage, and the Pro Max adds a version of 2 TB of storagePrices start at approximately 1.319 euros for the Pro and 1.469 euros for the Pro Max.
Apple Watch Series 11, Ultra 3, and SE 3: health, battery life, and more power
The Apple Watch refresh comes packed with new features. The entire range has been updated with the Apple Watch Series 11, Apple Watch Ultra 3 and Apple Watch SE 3, reinforcing the focus on health, sports and autonomy, and maintaining a strong link with the iPhone thanks to watchOS 26.
The Apple Watch Series 11 is positioned as the benchmark model for most users. It incorporates a new chip that improves energy efficiency and offers up to 24 hours of uninterrupted useThe case is made from 100% recycled aluminum, and the high-resolution display is protected by Ion-X Glass, now twice as resistant to impacts and scratches. Titanium versions also feature sapphire crystal for even greater durability.
In terms of health, the Series 11 debuts a blood pressure monitoring system capable of analyzing patterns over 30 days to detect potential hypertension problems, in addition to a comprehensive sleep scoring system which measures sleep quality and helps identify sleep apnea. These features are subject to regulatory approval, but are expected to be included in Series 9 and later models when officially activated.
In terms of connectivity, the watch integrates 5G cellular, eSIM, and a redesigned antenna to improve coverage and reduce power consumption, in addition to new Workout Buddy features powered by Apple Intelligence. It is available in aluminum (space gray, jet black, rose gold, and silver) and titanium (natural, gold, and slate). sizes 42 and 46 mm, with a starting price of 449 euros.
The Apple Watch Ultra 3, meanwhile, reinforces its role as an adventure watch. It retains the largest OLED display in the range, but with LTPO3 technology capable of dropping to 1Hz in Always-On mode to save energy. It offers up to 42 hours of battery life with normal use and up to 72 hours in low power mode, a figure much higher than that of the standard models.
Its biggest selling point is the new satellite connectivity, which enables two-way communication for SOS, messaging, and location tracking with Find My in areas without cellular coverage, with two years of service included. It also adds 5G and an improved antenna, and shares the advanced health (hypertension and Sleep Score) and fitness tools, with detailed metrics for running, cycling, recreational diving, and more. Made from 100% recycled titanium, it is available in natural and black finishes starting at around Starting price 899 euros.
The Apple Watch SE 3 is positioned as the most affordable option, but this year it comes with a major update. It debuts the S10 processor, which allows Siri to run directly on the watch, supports gestures like double-tap and wrist movements, and adds features such as Voice Isolation and audio playback from the built-in speakerThe screen becomes Always-On, something many users missed in the budget range.
In terms of battery life, the SE 3 offers approximately 18 hours of use with fast charging capable of providing an additional 8 hours in about 15 minutes, or around 80% charge in 45 minutes. It also includes a wrist-based temperature sensor, sleep score tracking, sleep apnea notifications, and is compatible with Apple Watch For Your Kids family mode, offering advanced parental control features. It is available in 40mm and 44mm sizes, in midnight and starlight colors, with a starting price of 269 ​​euros, which makes it very attractive.
AirPods Pro 3: Better sound, more health, and AI features
In the realm of audio, the AirPods Pro 3 have become one of the star products of the latest release cycle. They maintain the in-ear format, but with a redesign that improves fit and stability, adding Foam tips in five sizes, including XXS designed for smaller ears or users who had poor contact with previous generations.
Active noise cancellation has taken a significant leap forward: it's now up to twice as effective as that of the AirPods Pro 2 and around four times better than the original model, thanks to a new multi-port acoustic architecture and improvements to the sound processing algorithms. Adaptive EQ and more natural transparency modes are also included, taking advantage of a more powerful audio chip.
One of the biggest headlines is about health. The AirPods Pro 3 include a PPG sensor capable of measuring heart rate from the earThis data syncs with the Health app and Apple Fitness. This allows you to monitor more than 50 types of workouts without needing a watch, which is very useful for those who only use an iPhone and headphones.
In terms of battery life, the earbuds offer up to 8 hours of playback with active noise cancellation and around 10 hours in Transparency mode. The slightly larger charging case houses a higher-capacity battery and remains compatible with wireless charging and fast connectionIn addition, Live Translation is being launched, a real-time language translation system similar to that of some Samsung models, which relies on Apple Intelligence for simultaneous interpretation, initially in beta version.
The AirPods Pro 3 are IP57 certified for sweat and water resistance, improving their durability for intense sports activities. Their price starts around 249 EurosThis places them at the high end of the true wireless market, although many users still consider the AirPods Pro 2 to be a near-perfect benchmark. Leaks suggest that Apple is saving more radical changes for the future AirPods Pro 4, expected between next year and spring 2027.
Reservations, renewal programs and official accessories
Apple has timed the launch of the new iPhones, Apple Watch, and AirPods with a tight pre-order schedule. The iPhone 17, iPhone Air, 17 Pro, and 17 Pro Max can be pre-ordered through [website/platform name - please specify]. apple.com and the Apple Store app From Friday, September 12th at 14:00 PM, with options for home delivery or in-store pickup.
At the same time, the Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 are also available for pre-order through the company's official channels. The Apple Specialists team helps users choose the model that best suits their needs, explains financing options, and details delivery and pickup alternatives, including installment payment methods and renewal.
One of the pillars of the business strategy is the Apple Trade In program. Customers can trade in their old iPhone and receive a discount of between €210 and €795 if it's an iPhone 13 or later, depending on the device's condition. This, combined with the good retention of iPhones in the secondhand market, makes it making the leap to new models becomes more attractive.
To accompany the new phones, Apple has launched a wide collection of cases and accessories. There's a slim and lightweight Bumper Case for the iPhone Air, designed to protect the edges while maintaining the design; a MagSafe Case for the iPhone Air with an ultra-thin, translucent finish; and a MagSafe battery specifically designed for this model, which attaches magnetically and allows fast charging when the battery is low.
The accessory lineup is rounded out with clear cases featuring MagSafe and silicone cases in new colors for the iPhone 17, 17 Pro, and 17 Pro Max, as well as a technical braided case for the Pro models, with a scratch- and stain-resistant fabric. Also new is the Crossbody strap, compatible with various silicone and Bumper cases, which allows for comfortable carrying of the iPhone, a very useful feature in urban environments or travel.
New Apple Watch bands and a collaboration with Hermès
The Apple Watch band collection is also getting a refresh. This season, Apple is introducing new colors across virtually all its lines, with particular attention to the Loop Trail bands for the Apple Watch Ultra 3, which now incorporate Reflective thread on the edges to improve visibility in low light conditions.
The Nike Sport and Nike Sport Loop bands also debut new colors, aligned with the brand's latest sneakers and sportswear. Apple thus continues its strategy of transforming the Apple Watch into a fashion accessory as well as technological toolwith collections that are updated every season.
Meanwhile, the Apple Watch Hermès collection continues to reinforce its luxury positioning. New versions are arriving, such as the Faubourg Party knit band, the elegant Grand H metal link band, two new colors for the En Mer band, and the new Scub'H Diving strapDesigned for diving and water activities, but without sacrificing the distinctive touch of the French brand.
iOS 26, iOS 26.3 and the iPhone software roadmap
The software component is becoming increasingly important. iOS 26 arrived with a redesigned interface based on Liquid Glass, new Apple Intelligence features, and improvements in performance and customization. From there, Apple has charted a a very clear roadmap for iOS 26.2, 26.3 and even iOS 27 and iOS 28, with leaks that anticipate several key features.
The iOS 26.2 update, now available, introduces, among other things, real-time translation with AirPods, new settings for alarms used as reminders, and a handful of minor stability improvements. It also resolves notable bugs, such as one that turned photos received from Android red, and adds Options to reduce the Liquid Glass effect on screen, following complaints from some users.
But the big change comes with iOS 26.3, whose public beta has already been released and whose final version is expected by the end of January or the beginning of February 2026. This update opens the door to much greater interoperability with third-party accessories, in direct response to the European Union Digital Markets LawFor the first time, headphones and watches from other brands will be able to access features that until now were almost exclusive to AirPods and Apple Watch.
Among the planned new features is proximity pairing for non-Apple headphones: simply bring them close to your iPhone and accept an on-screen notification to complete the pairing, much like the current experience with AirPods. It will also allow... third-party smartwatches receive and manage iPhone notificationsHowever, only one device can be active for notifications at a time: if a watch of another brand is activated, they will be deactivated on the Apple Watch.
Another very important new feature in iOS 26.3 is the introduction of a native system for transferring data from iPhone to Android, developed jointly with Google. The user simply has to bring the iPhone close to the Android device, scan a QR code, and a direct wireless connection will be created to transfer photos, messages, notes, and compatible apps. For security reasons, certain sensitive data, such as Health information, Bluetooth pairings, or critical system settings will not be transferredFor now, all these improvements will be rolled out first in Europe.
In the medium term, some details of iOS 27 and even iOS 28 are already known thanks to leaks and code analysis. Greater integration of Apple Intelligence is expected, along with improvements to night photography, new shortcuts and automations with the Shortcuts app, and adjustments to the App Library, a feature that many users still don't take advantage of but that could become a key tool. key organizer for the home screenChanges are also being prepared for the App Store, some of them controversial, such as new advertising formats and alternative payment options driven by regulatory pressure.
Next-generation Siri, AI, and the future of the iPhone camera
Apple has been working on a new generation of Siri for years, and the latest leaks indicate that it will use advanced AI models, including technology from Gemini developed by Google. Tim Cook has already publicly confirmed that There will be a new version of Siri next year, more contextual, more conversational, and much better integrated with Apple Intelligence.
This next version of Siri will allow for more natural workflows, with chained requests, content creation and editing, deep system control, and management of third-party apps in a much less restricted way than before. At the same time, the company is strengthening privacy so that Much of the processing is done on the device.using the A19 and M5 chips whenever possible.
In photography, Apple has ambitious plans. There's already talk of a significant leap forward in nighttime photos thanks to new noise reduction and exposure merging algorithms, which will improve both the rear and front cameras. Furthermore, for future models like the iPhone 20, a complete redesign of the camera system is being explored, with physical and software changes that could transform it into a even greater reference in mobile photographyThey are also studying the possibility of completely eliminating physical buttons in favor of haptic controls, something that is already rumored for the iPhone 20.
Foldable iPhone and other upcoming products: Cheap MacBook, iPad and more
One of the most anticipated projects is the foldable iPhone. The most persistent rumors point to a book-like model, similar to the Galaxy Z Fold or Pixel Fold, which could be called the iPhone Fold. The launch window has shifted several times: 2026 was mentioned, but leaks suggest a later date. possible delay until 2027Apple also reportedly has plans for a clamshell model in 2028 and a bezel-less iPhone in 2027.
The company is reportedly focusing its efforts on solving two major problems: eliminating creases in the folded area, both visually and to the touch, and ensuring durability far superior to the competition. Specific iOS features are also expected when the device is unfolded, possibly offering an experience similar to iPadOS. There are even rumors that Apple has some features in the works. surprise feature that would change the way you use the phoneAlthough for now it's all just rumors.
In the Mac arena, one of the biggest bets is a cheap MacBook, even thinner than the current Air models, with an A-series processor (specifically an A18 Pro) instead of an M-series chip. This laptop would cost around 800-900 euros and would be intended as a secondary computer for browsing, writing, and light tasksoffering a very attractive balance between mobility, sufficient performance and a reasonable price.
Other releases are also being considered for the coming years: a new affordable iPad with one of Apple's most powerful processors to date, a second-generation AirTag, updates to the Apple TV 4K, and new versions of the Vision Pro with an M5 chip and more comfortable straps. It has even been mentioned that some MacBooks and iPads could return to using Intel-made chips around 2027, while maintaining Apple design and integration.
The timeline doesn't stop there: there's already talk of the iPhone 18, whose production would begin in February 2026, with significant performance improvements, and an iPhone 17e aimed at the lower end of the market. Not all releases, however, perform equally well: the iPhone Air, for example, isn't meeting sales expectations, to the point that there are rumors of a possible cancellation of the model within a few months, in a situation similar to what Samsung experienced with some of its ultra-thin experiments.
HomePod with screen, Apple Store and expanding ecosystem
Beyond the devices we already know, Apple is preparing its entry into the smart home display market with a HomePod with screen whose final name has not yet been confirmed (internally it's called many things, including HomePad). Rumors point to a spring launch, with a hybrid operating system between iPadOS and tvOS, focused on widgets, smart home control, media playback, and a new, much more capable version of Siri.
This device would arrive in a market where Google and Amazon have been present for years, but following Apple's classic strategy: entering later, but with a more polished product focused on user experience. It is expected to serve both as a kitchen screen for recipes, video calls, or watching shows while washing dishes, and nerve center of the connected home, with the idea that it does something truly different from the screen-equipped speakers we already know.
Meanwhile, Apple continues to expand its network of physical stores. A recent example is the opening of the first Apple Store in downtown Detroit, which coincided with the launch of the latest products. These openings are often accompanied by special events, Today at Apple sessions, and activities aimed at the local community, reinforcing the brand's presence on the ground.
Today at Apple sessions are also updated to coincide with each new software version and hardware release. There are specific workshops like "Tips: What's New in iOS 26" or "Discover the iPhone 17," where you can learn how to take advantage of Apple Intelligence features, Live Translation with AirPods, and the new camera modes. These are free activities that help many users. discover features you would otherwise never touch.
With all this movement, it's clear that Apple is reconfiguring its ecosystemNew, increasingly powerful iPhones, Apple Watches that almost resemble medical devices, AirPods focused on sound and health, a Siri that will rely on next-generation AI, openings towards Android and third-party accessories Forced by European regulations, and with products on the horizon like the foldable iPhone, the affordable MacBook, and the HomePod with a screen, for those who closely follow news about the iPhone, Apple Watch, and AirPods, the coming years are shaping up to be some of the most exciting in the company's recent history.