Many analysts claim that Apple has been losing sales for some time due to the lack of a phablet in its product lineup. However, it seems the Cupertino company doesn't share this view, judging by its approach to iPhone 6 production ; and with 90 million units slated for manufacture throughout 2014, it's safe to say that the Cupertino firm believes it's entering the market at the perfect time.
Based on sales figures for previous models, Apple's plans for the iPhone 6 anticipate demand 23% higher than that of the iPhone 5S and 5C. They must certainly be very confident in their product, their brand, and the timing of their market launch to expect such a positive consumer response.
A record figure despite the current situation
The truth is that industry forecasts warn of a slight stagnation in smartphone sales in the most established markets during 2014. In fact, there is a certain feeling of a lack of innovation in the most successful product lines, which year after year improve their features somewhat, but essentially remain the same.
So, at first glance, the 90 million in production could mean two things: either a marketing strategy by Apple or the convinced idea that they have a groundbreaking product with which they will be able to pull the sector out of its inertia.
The possible qualities of the iPhone 6
The features that the iPhone 6 might offer, as has been discussed to date, are as promising as they are controversial. Its hypothetical sapphire crystal protection , for example, has drawn criticism from the manufacturer of Gorilla Glass . Likewise, its screen size (estimated at 4,7 and 5,5 inches) will seem unoriginal after several years of competitors adopting these formats, and after Tim Cook repeatedly stated that 4,3 inches was the perfect size for a smartphone.
We'll have to wait and see how Apple plans its strategy around its upcoming iPhone 6 to make it such a "desirable" device.