Asus is without a doubt one of the main engines of the tablet market. Not only did he revolutionize the format with the Transformer range by putting on the table the hybrid tablets that we have later seen many firms incorporate, but he has had the best tablet on the market for a few months at Infinity. To top it off, it has been the manufacturer of Nexus 7, a tablet that has turned this sector around in many ways. But it could be that the Taiwanese had a new surprise. For 2013, Asus could launch 7-inch tablets between 75 and 150 euros.
The rumors come from a newscast from the Asian giant. China Economic News states that Asustek has signed a agreement with processor producer VIA to provide you with low-cost ARM Cortex-A9 dual-core chips that allow you to reach those prices. Then I would count on the manufacturer Winstron to assemble the tablets and be able to put them on the market before the new Chinese year of 2013, this is the February 10th 2013. This date is purposely chosen since these devices are originally intended for the Chinese market exclusively. This producer would begin to send between 2 and 3 million units of these products to warehouses in this same month of December.
It seems that Asus' goal is sell 12 million tablets worldwide in 2013 to rank as the second largest tablet brand in the world. This year, between Nexus 7 and its tablets it will sell 6 million. In 2013, he believes that he can sell between 7 and 8 million of Google's 7-inch tablet and should complete the rest with his own tablets, among which would be these low cost models.
The requirement for these devices and their processors is that play HD video well and that are fast Internet browsing. They will also need to provide enough battery life. This is a total turn towards content a bit in the style of Nexus 7. Others like NVIDIA or Qualcomm can produce high quality chips but not at the prices of VIA and their NANO processors.
If these rumors are confirmed, it would represent a new bet with signs of significance from the Taiwanese company.
Source: Chinese Economic News