Do you have a TikTok account and are you trying your best to get followers and likes? There are all kinds of users in this ever-expanding social network, from people who have opened an account to share their fun times with family and friends. And even people who have found in it a way to give free rein to their desire for popularity, or who have only created the account to watch the videos of others and have a laugh. But there are also those who intend to make a profit. For them, every detail counts, including what are the best times to post on tiktok.
As was the case in the past with other popular social networks at the time and less now, such as Instagram, the time at which you make your publications is important. Because? Well, because it will depend, among other factors, on the number of connected users.
A publication at 4 in the morning will be seen much less than another that is published, for example, at ten at night.
Even the day of the week in which you are going to publish also has an impact on the views and "likes" that a publication will have. You want to know when is the best time to post your works on TikTok? Take note!
The TikTok algorithm, the key to knowing the best hours to post
When you already have your loyal followers, they will probably go to your profile wanting to know if you posted something new, and they will like it and your videos will have endless views. Although this is not safe either, because although you will already have your audience that will be eager to hear from you, however, there are also very lazy or clueless users, who will only see your videos that the network shows them, without going to your profile to look for others. When this happens, your posts drop. That is why it is so important that you know how to hit the publication time, so that these publications are shown to the greatest number of users.
Now, it is important to understand the scope of this question and here the question that assails us is: why TikTok he shows his videos to some users and not to others; or why does it show you some videos and not others? Let's see.
The key to everything lies in the TikTok algorithm. This word is not a concept, as we know that other social networks such as Facebook use algorithms to show users ads or to show you posts most recent from some friends or others.
El algorithm is an intelligent system that collects user activity data. With this data, it knows the user more in depth, with the aim of knowing what their preferences are and what content they may consider most relevant. Based on these algorithms, the social network will show each user the content that it considers to be of the greatest interest and appeal to them.
To build these algorithms, TikTok takes the user's previous behavior patterns as a reference, such as the time of connection, the location, the content that has been viewed the most or where it has had the most interactions. For example, a user who has a dog and enjoys animals will see that many videos of funny or emotional dogs and animals appear. He has not asked for this to be the case, but TikTok has taken the data from him and has extracted that he spends a lot of time watching videos of this style, for which he believes that it is content that attracts and interests him. Therefore, he will show you more similar videos.
The more you hit with the algorithms when making and publishing your videos, the more likely you are that your publications reach a larger audience and be successful.
The best times to post on tiktok, will be those in which there is a largest audience related to your interests that is connected.
These are the best times to post on TikTok
All this that we have explained to you is very good, but, speaking in silver, what are the best times to post on tiktok? Going to the practical answer that does not make you break your head excessively thinking about data that you do not know about your audience. Although if you want to be a professional Tiktoker or influencer and that your videos have a rate on TikTok interesting, work in marketing or Community Manager, you will need to delve into these topics and know the details in depth.
Without further ado, the best times to post your videos on TikTok o make your direct in this social network are the following. Just use your common sense, because, in general, users and, with few exceptions, we tend to have very similar habits, as you will see:
- Early morning hours: why first hour in the morning Do you have a better chance of success with your videos? Easy. Because the users are still sleepy, having breakfast or some riding on the bus or those who are co-pilot in the vehicle on the way to work or school. And these are times that we usually take advantage of to consult our social networks to start the day with something enjoyable. If you post TikTok first thing in the morning, you will have more views and even interactions. If you do it, for example, at mid-morning, people tend to be busier, working, studying or shopping, doing housework, etc. We understand by first thing in the morning, from 6 to 8, which are the busiest hours on TikTok.
- At lunchtime: it covers from 12 and until more or less 2 or 3 in the afternoon. It happens the same as with breakfast, because people take a break to eat and, while eating or after dinner, they like to bug the networks for a while, before going back to work or taking a nap.
- In the evening, from 6 to 10. Because users are already looking to disconnect from the day and, in many cases, have already finished their working hours and have finished their chores. Now it's time to regain strength for the next day and, what better way than to do it by watching entertaining videos on their favorite topics.
- These schedules can vary for the weekend, because they are days in which we have much more free time and, if we are technologically addicted, we allow ourselves to be tempted to check our mobile every two to three to see what is cooking. through the networks or catch up on what we could have missed during the week.
These are them best times to post on tiktok successfully. When do you usually connect?