Motorola has decided to fully enter the field of smart locators and directly replicate Apple's popular accessory. At CES 2026 in Las Vegas, the brand unveiled the second generation of its tracking tag, the Moto Tag 2, with the clear intention of establishing itself as the leading alternative for Android users in Spain and the rest of Europe.
The new device arrives as part of the family of connected accessories “moto things” And it positions itself as a serious rival to the AirTag and the Galaxy SmartTag. Thanks to its integration with the Google network and a combination of advanced connectivity technologies, this small gadget promises more precise locations, greater autonomy and several extra features designed for everyday use.
A tracker designed to compete head-to-head with the AirTag
El Moto Tag 2 It arrives to replace the brand's first model and is presented as a direct alternative to AirTag within the Android ecosystem. It maintains the compact and lightweight format, but improves virtually all key aspects: connectivity, range, battery life, durability, and security.
Motorola integrates its tag into Google's tracking network, known as Find My Device / Google Find Hubwhich relies on over a billion Android devices worldwide. That means if you lose your keys or backpack anywhere in the city, there's a good chance that A nearby mobile phone can help locate the object. without their owners having to do anything or even knowing that they are collaborating.
Motorola's offering goes beyond simple Bluetooth tracking. The Moto Tag 2 utilizes Ultra Wide Band (UWB)provided the mobile phone is compatible, and of the technology Bluetooth Channel Sounding to calculate the relative position of the locator with much greater precision, something especially useful indoors or at short distances.
In practice, this translates into detailed directions on the mobile screen to reach the lost item, with step-by-step directions and very precise proximity references. From the user's perspective, the experience is quite similar to that offered by AirTags in the Apple ecosystem, but adapted to the Android environment and supported by Google's infrastructure.
Location technology: UWB, Bluetooth and Google network
One of the differentiating points of the Moto Tag 2 vs. other trackers It's the combined use of several technologies to pinpoint the location as precisely as possible. On one hand, it features Bluetooth 6.0 with Channel Sounding, which allows for more accurate distance estimation than traditional Bluetooth, something that's especially noticeable when you're looking for an object at home.
On the other hand, the presence of UWB (Ultra Wide Band) This represents a significant improvement in the search experience, provided the mobile device used as a "radar" also has this hardware. Motorola explains that UWB-based tracking works when the tag is within [a certain distance]. 100 meters from another compatible Android device that is part of the Find Hub network. Within that range, direction and distance directions become much more accurate than with a simple map.
All of this is built upon the network infrastructure of Google Find My Devicewhich acts as the system's backbone. Even if you're far from your belongings, triangulation with other Android devices passing near the tag allows its position to be updated. The user only sees the last known point on their phone and can activate features such as sending an audible alert or requesting directions to the location where it was last detected.
For these functions to work correctly, Motorola reminds you that the location services and Bluetooth They must be enabled on the paired phone. Additionally, the Moto Tag 2 is compatible with third party accessories (keyrings, cases, holders), which makes it easy to attach to keys, backpacks, suitcases or even pet collars without too much trouble.
Compact, durable design with long battery life
In terms of physical design, the Moto Tag 2 opts for a discreet and lightweight format, with dimensions of 31,9 × 31,9 × 8 mmIt is made from a combination of plastic and metal that seeks to balance robustness and weight, and is offered in several Pantone-selected colors, such as Pantone Arabesque and Pantone Laurel Oakwhich allows it to be adapted to different tastes without attracting too much attention.
One of the strengths of this new generation is its autonomy. The tracker is powered by a user-replaceable CR2032 button cell batterya standard format that can be easily found in supermarkets or electronics stores in Spain and the rest of Europe. Motorola claims that, under normal usage conditions, the label can remain functional for more than 500 days with a single battery.
When the battery runs out, simply open the compartment and replace the battery; no complicated tools or technical service are needed. This decision aligns with the trend of improve repairability and reduce wasteThis is something increasingly monitored by European regulations and valued by users who don't want to change devices every so often.
In terms of durability, the Moto Tag 2 comes with IP68 certificationThis ensures complete protection against dust and the ability to withstand immersion in fresh water up to 1,5 meters for up to 30 minutes under laboratory conditions. An operating range between 0 ° C and 45 ° C, sufficient for everyday use in European climates without too many extremes.
Smart features: more than just a connected key fob
In addition to locating objects, Motorola has taken advantage of the Moto Tag 2 to add a series of smart functions which makes it more than just a tracker. One of the most practical features is the ability to use it as remote camera shutter release of the mobile phone, ideal for taking group photos or selfies without having to hold the phone.
The device integrates a small 77 dB speaker at 10 cmThis feature emits alert tones when the search function is activated from the mobile device. This sound helps locate the object when you are already nearby but can't see it at first glance, for example, if it has slipped between the sofa cushions or into the bottom of a backpack.
Another interesting feature is the function for ring the linked phone From the Moto Tag 2 itself, which is very useful when you can't remember where you left your phone at home. From the official Motorola app, you can also share your location with others, manage multiple tags, and configure different usage profiles depending on the object each tracker is associated with.
All these options are controlled through the Moto Tag appwhich acts as a command center for initial setup, firmware updates, and access to advanced features. Compatibility is guaranteed with Android phones 9 or later, a fairly reasonable requirement that covers the vast majority of mobile phones we find on the European market today.
Privacy and security: encryption and anti-harassment alerts
The widespread use of these types of tags has sparked debates about potential misuse, such as unauthorized tracking of individuals. With that in mind, Motorola emphasizes that the Moto Tag 2 has been designed with a strong focus on privacy and security of the users.
All information exchanged between the tag, the mobile device, and the Google network is protected through end-to-end encryptionso that third parties cannot access the location data. Not even the devices participating in the collective tracking network receive personal information about the tag owner, as they only act as anonymous nodes that help update its position.
In addition, the Moto Tag 2 incorporates unwanted tracking alerts These devices notify the user if an unknown tracking device is detected moving near them for an extended period. This mechanism aims to make it more difficult for someone to use the tag to covertly spy on another person, a concern that had already arisen with similar products on the market.
The combination of these measures, along with the management and control options from the app, places Motorola's proposal quite in line with the demands of privacy as defined by European regulationsThis is a key aspect if the company wants its product to be well received in countries like Spain, where regulators and consumers are particularly sensitive to the issue.
Price, availability and fit into the Motorola ecosystem
On the commercial front, Motorola positions the Moto Tag 2 at a competitive price range compared to other trackers on the market. The brand has announced an MSRP of around 39 Euros For Europe, this figure makes it an attractive option for those who want several units for keys, backpacks or luggage without the bill skyrocketing.
The launch is part of the expansion of the family "moto things"where it coexists with other connected accessories such as the Moto Sound Flow smart speaker, the Moto Pen Ultra stylus, and the Moto Watch. This strategy suggests that the company wants to go beyond the mobile phone and become a comprehensive provider of connected devices that cover different aspects of daily life.
For Spain and the rest of Europe, the Moto Tag 2 is expected to arrive throughout the next months through the brand's usual channels: official online store, major retailers, and specialized distributors. Compatibility with the Google network and third-party accessories should facilitate its adoption among users already immersed in the Android ecosystem who are looking for an AirTag-like solution without having to switch platforms.
The Moto Tag 2 represents a fairly solid step forward for Motorola in a segment where Apple and Samsung previously held a lead. Good battery life, durability, advanced location features, and a reasonable priceThe label is positioned as an option to consider for those who want to keep their belongings under control without complicating their lives too much.
