It is news that many of us took for granted but it is still important. Google is selling the Nexus 7 tablet as real hotcakes, far beyond your own expectations and ability to bring them up for sale. All partners involved in the coveted tablet have to be genuinely happy. This is a success for both Google as for Asus, as well as for NVIDIA.
It is possible that it could be an initial sales pull as a result of the wonderful marketing and communication campaign they did before and after its release, something we talked about recently. Although once this quarter is over, the litmus test will come that will mark whether this has been a flower of a day, coinciding with its launch in the rest of the countries, the start of school and university courses and, above all, Christmas.
Till the date Nexus 7 is the fastest-selling Android tablet ever. Possibly it is due to its low price, single $200, and its great capabilities, but also to the improvement of Google's operating systems, applications and content environment in recent times. The operating system 4.1 Android Jelly Bean It has generated a lot of expectation but it is that it has been loaded with new options and free applications for the user.
Success is such that Nexus 7 is out of stock in all the major countries where it has come out: USA, UK, Canada and Australia.
The data, although apparently positive, could have negative consequences on two levels:
For manufacturers who could see a death by success if consumers get frustrated trying to get it and decide to buy other options, there are and many. That customer will not return.
For consumers in non-English speaking markets where the tablet has not yet been released: manufacturing oversaturation for Asus could lead to its launch in Europe and Asia is delayed. Spain is among those countries. If this happens, consumers may decide not to wait forever for the Google tablet. On
Google will have to look for solutions to what has clearly been an error in the calculation of sales expectations, given that other manufacturers are lurking and even Apple could surprise with the call iPad Mini.