Samsung has decided to give its most popular portable projector a twist with The Freestyle+a new generation that is strongly committed to artificial intelligence, significantly superior brightness, and almost automatic setupThe idea is simple: that anyone can display a large image on a wall, ceiling, or floor without struggling with menus or relying so heavily on a dark room, as is the case with a mini projector for mobile phones and tablets.
This model maintains the philosophy of the original, with compact cylindrical design and tilting supportBut it also includes a host of improvements designed for everyday use: more light, better image management on complex surfaces, and integrated content platform with streaming, free channels and cloud gamingAll of this will reach the market gradually starting in the first half of 2026, after its presentation at the CES of Las Vegas.
A portable projector designed as a “screen that follows you”
Samsung insists that The Freestyle+ was created with the intention of to fit the actual way we move around the house and change roomsInstead of a fixed TV in a specific location, this equipment is designed as a "screen that adapts to the site," trying to minimize adjustments each time it is repositioned.
Hun Lee, executive vice president of the company's visual displays business, summarizes this vision as the combination of genuine portability with AI algorithms that understand the environmentThe goal is to maintain stable image quality even if the projector changes walls, angles, or even rooms, which is very common in small apartments, shared housing, or second homes.
In practice, this translates into a fairly flexible use: Watch a series on the living room wall, project a game onto the bedroom ceiling, or improvise a screen in a rural house without having to measure distances or level the tripod each time. The product aims to fill that middle ground between a fixed television and very basic mini projectors, like some tablets with projector.
For users in Spain and EuropeIn a place where apartments with colored walls, low ceilings, and multipurpose rooms abound, this approach makes sense: a lightweight device that can be moved without much thought, but that doesn't require turning off all the lights for the image to be acceptable.
AI OptiScreen: AI handles framing, focus, and size
The core of the entire proposal is in AI OptiScreen, the set of screen optimization functions that It analyzes the projection surface and automatically adjusts the image.The promise is clear: place, aim, and start watching without manually fine-tuning the rectangle.
Within this system there are several pillars. On the one hand, 3D Auto Keystone corrects trapezoidal distortion even on irregular surfaces or angled wallsIt doesn't matter if the image falls on a corner, a curtain, or a slightly inclined wall: the projector aims to make the final result as rectangular as possible.
To this is added the real-time focus, which readjusts the sharpness as the projector moves or rotatesThis aims to avoid that classic blurry image moment every time you touch the device to reposition it, something especially annoying if you use it for quick games or to follow a video exercise class.
It also comes into play Screen Fit, responsible for automatically adapting the image size to the area of a compatible screen or a specific accessoryIf a fabric or projection screen is used, the device detects the outline and adjusts the framing to fit within the edges without needing to test distances.
Lastly, the function Wall calibration analyzes surface color and pattern to minimize overpowering and visual distractionsIn homes with cream, soft gray, or even textured walls, this adjustment helps to make the colors appear more natural and the contrast more consistent, within the logical limitations of projecting onto a wall that is not pure white.
This entire system relies on Vision AI Companion, Samsung's AI platform for displayswhich integrates an enhanced version of Bixby along with AI services from third-party partners. The idea is to enable More natural voice interactions with the content, both for searches and for basic projector control.
More brightness with 430 ISO lumens and a 180-degree rotating design
One of the common criticisms of the first Freestyle was its brightness. The Freestyle+ arrives with a much clearer specification in this regard: 430 ISO lumens, a figure that, according to Samsung, represents almost twice the light compared to the previous generationThe use of the ISO standard, which is more homogeneous among manufacturers, also makes it easier to compare its performance with other laptop models on the European market.
This increase in brightness doesn't make the Freestyle+ a projector designed for fully lit rooms, but Yes, visibility should improve under normal living room conditions.: lamps left on, some light coming in through the window, or light-colored walls. In apartments where it's not possible to completely darken the room, this change is especially relevant.
In terms of physical appearance, Samsung maintains the compact cylindrical format with stand that allows 180-degree rotationThis makes it possible to conveniently aim at the ceiling, the floor, or a side wall without the need for additional supports. The user can place it on a table, a shelf, or even the floor and adjust the angle with a simple gesture.
The set is designed so that it can carry from one room to another, put in a backpack and use on trips or getaways, similar to proposals such as phablet with projectorNo integrated battery has been specified, so full portability still depends on plugs or compatible power banks, but the form factor and weight are in line with a device that can be moved without too much trouble.
In terms of resolution, the available information suggests that The projection remains in Full HD (1080p)In line with the previous generation. There is no official data on improvements to native contrast or HDR management, so for now, the focus of the update is clearly on brightness and automatic adjustments.
Integrated content platform: streaming, channels and cloud gaming
Beyond the visuals, one of the areas where Samsung wants to differentiate itself is in the integrated entertainment system. The Freestyle+ It is not limited to functioning as a "dumb screen"but it arrives with proprietary Smart TV platform based on Tizen and a selection of services already integrated as standard.
Among the confirmed options is Samsung TV Plus, the free streaming channel service which the brand already offers in its televisions and which has also been extended to other devices. This is in addition to certified video-on-demand platforms (not all are detailed in the initial notes) and Samsung Gaming Hub, the cloud gaming access point that the company uses as a hub for third-party services.
With this approach, the idea is that There's no need to connect an external player, console, or HDMI stick. so you can watch series, movies, or play a quick game. In environments where you want to reduce cables and devices, such as small bedrooms or rental apartments, this approach is especially practical.
The control relies on both physical and electronic means. integrated voice assistants, with Bixby enhanced by layers of AIIn Europe, where multiple streaming platforms and local services coexist, this type of interface can facilitate searches when combined with recommendations and natural commands.
This approach makes Freestyle+ something closer to a “All-in-one portable television” that is more than a simple projectorIt comes with its own operating system, content apps and games section, and can be moved from room to room maintaining that experience without needing to reconnect external devices in each room.
360-degree sound and Q-Symphony compatibility
Audio is another area where Samsung repeats its formula, but tries to get more out of the compact format. The projector incorporates a Integrated 360-degree speaker, designed to fill the room with surround sound despite the small size of the equipment.
This type of solution is useful when using the projector in bedrooms, youth rooms, or small living rooms where there are no soundbars or speaker systemsThe user can turn on the Freestyle+ and have both image and audio ready without having to configure anything else.
For those who already own audio equipment from the brand, The Freestyle+ adds compatibility with Q-Symphony, the technology that synchronizes the projector's sound with compatible Samsung soundbarsIn this way, both combine to generate a wider and more present soundstage, something that can be interesting in main living rooms or in more "home cinema" uses.
For now, the company hasn't gone into fine details such as the wattage of the integrated speaker, compatible audio codecs, or advanced equalization options, but it does make it clear that the approach is to prevent the purchase of the projector from automatically requiring investment in a separate sound system.
Presentation at CES 2026, global launch, and remaining questions
The Freestyle+ will be officially presented at the CES 2026, which will take place from January 6 to 9 in Las VegasSamsung has announced that the device will have a gradual global rollout during the first half of the yearalthough without yet specifying exact markets and dates.
Talking about Europe, and in particular SpainIt's reasonable to expect the model to arrive within that general timeframe, given that the original Freestyle and its predecessor were sold in the Spanish market. Even so, There is no official confirmation of price or specific availability. for our country in the first communications.
If we take as a reference the previous generation, which was launched in the environment of premium price segments within portable projectorsEverything suggests that The Freestyle+ will remain in a high price range compared to more affordable alternatives from other manufacturers. In return, it offers deeper integration with the Samsung ecosystem, both in terms of software and audio.
There are also some technical details that are of particular interest to advanced users that need clarification: contrast parameters, actual brightness behavior in different modes, input lag performance for games, or fan noise levelThese are aspects that will likely become clearer after the first demonstrations at trade fairs and independent tests.
The Freestyle+ is shaping up to be A clear evolution from the original model: more light, much more automation in image adjustments, and a firm focus on being a standalone entertainment hub.Designed for flexible use in modern homes and in situations where a fixed TV isn't always suitable, this projector is one of the most comprehensive options in Samsung's catalog for those seeking a large screen that can be easily moved around the house or taken on trips without a complex setup.