Samsung has used the showcase of CES of Las Vegas to detail its roadmap for artificial intelligence with a very clear message: the technology is no longer limited to a handful of isolated functions, but aspires to become a constant companion in everyday life of the users.
under the motto “Your AI life partner”The South Korean company has shown how it wants mobile phones, televisions, household appliances, and health devices to function as a connected and coordinated ecosystem, in which each device contributes data and services to the rest to make everyday tasks easier.
An AI vision that connects everything
During the event The First Look, celebrated in Wynn Las Vegas As a prelude to CES, TM Roh, head of the Device eXperience (DX) division, emphasized that AI is already the cross-cutting basis of Samsung's strategy: guides product development, internal operations and, above all, the relationship with the end user.
The underlying idea is for the user to stop perceiving artificial intelligence as a one-off addition, and start seeing it as a An invisible thread that connects screens, speakers, refrigerators, or wearablesAll of this is intended to make each interaction more contextual, more personalized, and less dependent on the user constantly switching between applications or devices.
In this scenario, the brand's connected ecosystem—with SmartThings as digital glue—it plays a key role. According to figures shared by the company, the platform already exceeds 430 million users globally, which provides a considerable amount of data to train and fine-tune the AI models that will be behind many of these functions.
Televisions and screens as “entertainment companions”
In the realm of entertainment, Samsung has sought to demonstrate that television can become more than just a simple screen. Its new range of AI-powered displays is built around the idea of “entertainment partner”supported by high-level hardware and algorithms that analyze context and preferences.
The model that gets the most headlines is the 130-inch Micro RGB, a large-format television that debuts a Micro RGB light source and engine Micro RGB AI Engine Pro. This combination allows extremely precise color controlWith red, green, and blue diodes working independently to achieve purer, more natural tones, pushing the color range beyond what the brand itself had previously offered.
This panel also comes with the design Timeless FrameA very compact frame designed to focus attention on the image and not the screen's edge. The aesthetic aligns with a clear trend: televisions that, when switched off, fit like discreet decorative pieces And, when lit, they practically take center stage in the living room.
The big news in artificial intelligence has a name: Vision AI Companion (VAC)This system is integrated into the company's televisions—from Micro LED and Micro RGB up to OLED, Neo QLED, Mini LED and UHD— and transforms them into a leisure and lifestyle assistant capable of recommending what to watch, what to eat, or what music to play depending on the situation.
VAC uses usage information, declared preferences, and data from other home devices to offer suggestions that go beyond the classic content list. It can, for example, to suggest recipes related to a cooking show that is being broadcast and send the steps directly to a mobile phone or a connected appliance, so that the user has the recipe guide in the kitchen without needing to constantly look at the television.
In the area of audiovisual customization, Samsung incorporates specific modes for different types of content. The AI Soccer Mode Pro It automatically adjusts the picture and sound during football matches to recreate an atmosphere close to that of the stadium, while AI Sound Controller Pro It allows independent modulation of the volume of the audience, comments or background music in series and movies, all through voice commands.
Interaction with VAC is primarily done by speaking into the compatible remote control or via controls on the television itself. The system recognizes several languages—including [language name missing]. spanish from Spain— although the company clarifies that Not all accents and expressions are always interpreted perfectly.and that AI-generated content should be verified when it comes to relevant information.
Audio, gaming, and Tizen's role in the experience
Along with the new screens, Samsung has expanded its sound offering with the Music Studio 5 and Music Studio 7 Wi-Fi speakersThese systems, designed in collaboration with renowned creator Erwan Bouroullec, aim to complement the audiovisual experience with a modular sound system that can fit into different rooms, maintaining a common aesthetic language and direct integration with televisions and other devices of the brand.
The announced range of televisions incorporates compatibility with HDR10+ ADVANCED, an evolution of the HDR standard that adds Improvements in brightness, zone-based tone mapping, and optimization based on content typeAccording to the company, this technology is also designed to improve the gaming experience, where rapid changes in lighting and color are constant.
This base is added to Eclipse AudioThe new spatial sound system developed by Samsung aims to deliver a more immersive soundscape without requiring a complex speaker setup, leveraging AI processing to... simulate positions and distances based on the available equipment.
For gamers, the company has also strengthened its catalog with new Odyssey monitors, among them the Odyssey G9 6K 3Das well as the G6 and G8 models, which target users who prioritize high refresh rates, contrast, and visual immersion. These displays are positioned as a natural complement to AI-powered televisions in homes where both coexist. competitive gaming and multimedia consumption.
At the center of this whole network is the Tizen operating systemwhich receives a major update not so much in terms of appearance, but in terms of support policySamsung promises up to seven years of Tizen updates for their new televisions, a relevant move in a market where software obsolescence often leaves devices behind after only a few years of use.
Household appliances that act as “companions for the home”
Beyond the living room, the company wants AI to be especially noticeable in the kitchen, laundry room, and home cleaning. Under the label of “housemate”The proposal involves appliances that do not simply execute commands, but rather They anticipate routines, suggest actions, and coordinate processes each.
El Family Hub refrigerator It is one of the key elements of this strategy. The current model incorporates AI Vision with Google Gemini integrationThis represents a significant leap forward in food recognition and internal inventory analysis. Thanks to an internal camera and AI processing, the system can record which products enter and leave from the refrigerator, helping to organize meals and reduce waste.
Samsung notes that this feature requires Wi-Fi connection and a Samsung accountAnd that the recognition isn't infallible: certain foods may appear as unidentified, and the AI, for now, doesn't take into account the contents of the freezer. Even so, the idea is that the user will have a dynamic list of what's in the fridge, which you can check and correct from the fridge's own panel or from your mobile phone.
This inventory supports functions such as “What’s for lunch today?”which suggests recipes based on available ingredients—or even random options when inspiration is lacking. Once a recipe is chosen, it opens in SmartThings Foodwhere a step by step guide which can be sent directly to other compatible kitchen appliances to adjust cooking times, temperatures, or modes.
The function Video to Recipe This is another of the relevant new features: it converts cooking videos with structured instructionsThis allows the user to follow the steps on the refrigerator's screen without constantly pausing the original video. Like the other features, this one requires a cloud connection and an active Samsung account.
For those who want to better understand their habits, the refrigerator incorporates FoodNoteA weekly report summarizing the most used products, the most frequent recipes, and the items that usually need restocking. At the same time, Now Brief expands the information options on the Family Hub's main screen, while Voice ID It allows you to differentiate the voices of up to six people to show personalized content for each family member.
Washing, laundry care and cleaning with AI
In the area of washing, Samsung has introduced the Bespoke AI Laundry Combo, a washer-dryer that combines both processes into a single teamThis eliminates the need to transfer clothes from one appliance to another. The latest model adds faster cycles and improved drying performance, using AI algorithms to adjust parameters based on load, fabric type, and usage history.
For garment care outside the washing machine, the brand has introduced the Bespoke AI AirDresser, which integrates the function Auto Wrinkle CareThis system uses jets of air and steam to reduce wrinkles in shirts and other garments No ironing required, a solution designed for those who accumulate clothes on hangers waiting for traditional ironing.
Household cleaning is completed with the Bespoke AI Jet Bot Steam Ultraa robot vacuum cleaner with Qualcomm Dragonwing processor y Active Stereo 3D sensor It can distinguish between different types of spilled liquids, such as coffee or juice, and even clear water under certain conditions. In addition to vacuuming and mopping, the device can function as a surveillance devicesending alerts if it detects unusual activity or if pets appear to need attention.
This robot is controlled via the SmartThings app, which requires a Wi-Fi connection and a Samsung account, and integrates with a more advanced version of BixbyThe voice assistant allows you to give commands in natural language—including European Spanish—, although the specific capabilities depend on the country, the model, and the user's configuration.
Many of these AI-powered appliances have been recognized with CES Innovation Awardspartly due to the level of integration between devices and the way they use household data to reduce repetitive tasks and simplify routines.
Home insurance and SmartThings: an unusual alliance
A less visible element, but one with practical implications, is the agreement between Samsung and the insurer. Hartford Steam Boiler (HSB)This collaboration aims to offer users who connect their smart appliances to SmartThings the possibility of accessing discounts on your home insurance policies, using the data generated by the devices to prevent breakdowns and damage.
Following a pilot program in the United States during 2025, the firm has announced that the initiative will be expanded to more states. other international marketsAlthough no specific timelines have been detailed for Europe, the proposal illustrates how AI and connectivity can transcend the purely technological realm and have direct effects on the cost of household-related services.
AI as a “care partner”: preventive health and data
The third major pillar of Samsung's vision revolves around health. The company proposes a shift from a reactive model—in which the user goes to the doctor only when a problem already exists—to a proactive approach. proactive and preventive, in which connected devices help detect risk patterns before serious symptoms appear.
Praveen Raja, head of Digital Health at Samsung Research America, explained that the brand is working on a ecosystem of well-being in which phones, smartwatches, third-party medical patches, and household appliances share information—always with the user's consent—to offer Personalized recommendations for exercise, sleep, and nutrition.
In practice, this could mean that the system suggests recipes suited to glucose level recorded by a continuous monitor (CGM) and added to the refrigerator's inventory, or alert the user when it detects anomalous patterns in their activity or rest metricsIn case of worrying signals, the data could be sent through the platform. Xealth to healthcare professionals to facilitate virtual consultations.
One of the research areas highlighted by the company is the early detection of dementiaUsing wearable devices, researchers analyze subtle changes in mobility, speech, or how people interact with devices, which in the long term can point to cognitive impairments. Although these technologies are still in a development phase and involve collaborations with research centers, they demonstrate the potential of [the technology/approach]. application of AI in preventive health.
All this flow of information, logically, raises questions about Privacy & SecuritySamsung maintains that its ecosystem relies on Samsung Knox and Knox Matrix, two layers of protection that are continuously updated to adapt to the risks inherent in AI models, from the protection of training data up to the validation of models using adversarial simulation techniques.
The proposal “Your AI-powered life partner” envisions a very near future in which televisions, refrigerators, washing machines, cleaning robots, and health devices coordinate to offer more personalized and contextual servicesThe company insists that artificial intelligence is no longer a marketing ploy, but the infrastructure that gives coherence to an ecosystem where the user can go from choosing a series to checking their diet or adjusting their home insurance without leaving the Samsung digital environment.
