Xiaomi it seems to have no roof. The Chinese company has been this year in the third step of the podium of the world ranking of smartphone manufacturers, and that its business has barely left the Asian continent. its CEO Lei Jun, has been in charge of communicating the intention of the company to climb to the first position in a period of 5 or 10 years.
Starting in 2015, where they expect their growth to accelerate the already high pace that has taken these last courses. No one can question Xiaomi's tremendous potential. His line in recent years has been clearly upward, passing by the right to how many rivals have been put ahead. You can already look in the rearview mirror at big brands such as LG, HTC, Sony or Lenovo (data prior to the acquisition of Motorola) and the next step is none other than to attack the dominant position of Samsung and Apple, the two giants that until now have remained immovable.
Xiaomi has reached the third position despite the fact that its products are only sold directly in China and other areas of Asia and its foray into Europe and the United States has been quite limited. It does not seem crazy from Lei Jun, Hugo Barra and company that the manufacturer can lay the glove on the two referents if they manage to expand their focus and enter these continents with all the arsenal that they have deployed in their place of origin.
The CEO of the company himself believes that this goal, which right now seems very difficult, could become a reality in a term between 5 and 10 years, more than enough time for Xiaomi to develop as a company and be able to cover the international market. By next year they have set the bar high, they hope that the current 60 million users will become 200 million, for which they would need to break some sales records.
To reach these levels, it will be necessary for future devices to reach and even exceed the level of current ones, where, for example, the Xiaomi Mi4 is considered one of the best terminals in terms of value for money. His successor has already been seen and aim very high, in the same way that what could be your second tablet after debuting this year with the MiPad. Performance in the low-end market will also be key, and there is already talk of a 4G terminal that would cost only 50 euros. As if that were not enough, they will also make the leap to wearables, specifically a smartwatch designed based on the opinion of users.