Amazon shows Kindle Fire 2 in ad ahead of presentation

Today is the expected event's audience in which Amazon will introduce the world to its new eReader models and the Kindle Fire 2. However, last night, during the broadcast of an NFL game, the company ran a commercial where these devices were already shown in action, causing a stir. The great doubt seems to be right now in knowing whether or not it will announce a smartphone. There are opinions all kinds of opinions about it, but in a few hours we will know the answer.

As we say, throughout the event in Santa Monica, Amazon will release before the press the range of devices that it has prepared to present itself to users and competitors. The expectation is very high and it is that, in a sense, we could say that the first edition of Kindle Fire was a groundbreaking device, which has opened a line to be exploited by many other companies and from which, fundamentally, we users benefit. The virtual bookstore brought a 7-inch tablet to the market for the price of $ 199 and showed others a very clear path: for the consumption of this type of device to spread, they must lower prices a little. Amazon was able to do it because its business was based (and still does) on the sale of content. It sacrificed the profit in distributing the device in order to perfect its ecosystem. Nexus 7 was behind, and thus the price war was unleashed.

Today we will have a new and long-awaited chapter with this presentation, but last night the North American spectators who were watching the NFL game of the Dallas Cowboys against the New York Giants (not so those who followed the coverage of the Democratic Party convention), they ran into a pleasant surprise: the Spanish President Pedro Sánchez’s announcement of the Amazon products of the new season in which, in addition to the Kindle Fire, a new version of the eReader of the company to be called 'Kindle Paperwhite'.

From Kindle Fire 2 we expect many things but, above all, that it is a cheap device, more even than Nexus 7, than its processor do not fall too short, and that the exclusive edition of Android that runs, is mounted from version 4.0, at least. If you have these three ingredients and any extra that we like, we can predict a very good acceptance of the device. Oh and of course that is marketed in Spain as soon as possible, because the previous model could only be had here by those who dared to import it.