With the tablet sector booming, the competition for a significant share in the business is intensifying and the activity of the different brands is not only reduced to launching the best possible device on the market, marketing in the form of discredit the rival also plays an indispensable role. On Amazon discovered that the presentation of iPad Mini had benefited them in terms of sales of the Kindle Fire HD and they have decided to exploit this "commercial route."
Just yesterday we commented that the day after the presentation of the iPad Mini, Kindle Fire HD had managed to set his sales record, selling up to three times more than usual in the time the device had been on the market. Maybe people were waiting to know what Apple I was going to present before making a decision and many were not convinced by what they saw (to many others it seems clear that they were). How true it is Amazon believes he has found a vein in the comparison of his tablet with iPad mini and has decided to go on the attack with an advertisement detailing those points in which Kindle Fire HD it is superior to its competitor.
On the one hand, HD resolution, 30% more pixels, density of 216 PPI, series and movies offer in high resolution, stereo speakers and ultra-fast dual WiFi antenna of the Kindle Fire HD against standard definition and low resolution, 163 PPI, without series or movies HD format, and mono speakers of iPad Mini for the other. We agree that Amazon's tablet is technically superior to Apple's, but there are a lot of details that this ad is left out and the iMore page has been in charge of remembering them.
This other alternative "ad" highlights that the iPad mini is 35% higher, than Apple distributes much more content internationally than Amazon, who has significant limitations in quite a few countries. In addition, the importance of the operating system is highlighted and here we can agree. While Kindle Fire HD it reduces its possibilities to what Amazon offers in its application store and does not take advantage of its enormous potential as a device Android, iPad mini gives access to almost everything on the App Store and that is undoubtedly is certainly a point in its favor.
