Apple you are using an aggressive tactic to promote your new products. If at the presentation event we could already see Tim Cook speaking disparagingly about Android and specifically about Nexus 7 for being "made of plastic", has now again criticized the Google device implicitly, as well as the tablet Microsoft Surface, of which he has said is "limited" and "confusing."
Until recently, Apple had almost all of the market share for tablets, but diversifying the Android offering through the arrival of devices like Nexus 7, Kindle Fire, Asus Transformer o Samsung Galaxy Note 10.1, have made 41% of the tablets in circulation today are Androids. Is not that iPad is losing ground (rather the opposite, it continues to lead when it becomes increasingly difficult), is that the adoption of this technology is at full speed and although Apple has its faithful, essentially it only has one model (now two), and many users choose by other teams.
However, the apple company is showing his most aggressive face trying to delegitimize the competition to improve the image of their articles and that can be a sign of concern. Yesterday Tim Cook had time to describe Surface like a gadget limited y confused y compare it to a car that flies and floats but that it does neither of the two things well; instead he highlighted the incredible experience of using the iPad and "bet" that consumers will continue to choose it.
Regarding iPad Mini and the fact that in his day Steve Jobs criticized the smaller tablets, Cook wanted to differentiate it from other similar devices by stating that they they would never make an iPad 7 inches, thus charging again, implicitly, against devices like Nexus 7 or Kindle Fire HD. Apple CEO highlighted the almost 8 inches of its product and defended that the key premise of its design is to concentrate the entire experience of the iPad 9,7 in a somewhat smaller device, but not for that reason "minor".