That the price of iPad mini has disappointed the most optimistic is no secret. That it was somewhat delusional to think that Apple was going to match its prices to those of an Android tablet, is also true. And it is that the differentiation by prices has always been part of the strategy of the apple company. However, the strategy was based on an incomparable user experience guarantee and high-quality hardware. There are analysts who doubt that this is the case of the 7,9-inch tablet of the American company. To answer the suspicions, Phill Schiller has stepped up and has defended the price of iPad mini.
In an interview with the Reuters news agency, Schiller points out that the main argument to justify the price of his small tablet is the quality that it has and that you will not find in similar products from Google and Amazon. Comment that adds to the statement he made at the San José theater in his presentation to journalists that he claimed that others had miserably failed to provide a satisfactory user experience in that format. This is at least debatable, you just have to see the Nexus 7 sales, the first Kindle Fire and Kindle Fire HD, but let's move on.
The idea they defend is that it is the same experience that an iPad gives you but in a smaller size and at a better price. In his opinion, the $ 329 it costs should be a stimulus to the purchase. From my point of view, Schiller is right, but it must be clarified that the small tablet offers the experience of a second-generation iPad and not its most advanced model, in terms of performance and screen definition. And that model has been surpassed in both respects by several Android tablets and by the third and fourth generation of its tablet it reigns widely.
Beyond all these arguments, you have to read the reaction of potential customers and the market. Among the users there are divided opinions, something that is different from the unanimous applause that the apple company usually arouses in its presentations. As for the market, Apple shares fell after the introduction of the iPad mini as reported by the Wall Street Journal. If you want, you can also see all the prices of all the available tablets of the Cupertino in this article.
Source: Reuters