From the United States we receive a study done by one of the most important strategic consulting firms in the world that points to Apple as the World's Most Innovative Company for the Third Year in a Row. The data has been valued in very different ways in different media, which indicates that the widespread applause for Apple is no longer taken for granted.
Booz & Company is one of the most important strategic consultancies in the world and was the first company to offer these services and give the consultancy its name as a sector. For several years they have carried out this test that assesses innovation in companies worldwide. For three consecutive years the first three positions have gone to Apple, Google and 3M in that order. Below have been companies like Samsung, in fourth position, Microsoft, in sixth position, and Amazon, tenth position. This top ten indicates that the mobile device industry is booming complete, since all these companies, except for 3M, have in fact launched a product of these characteristics in the last year.
The data of Apple as the first has raised sarcasm in some media. The main criticism focuses on the fact that those on the block have been the same products but in renewed editions During the last years.
The iDownloadblog magazine gives us the fact that in reality, the money that the Cupertino people have invested in research and development this year is 2.400 million of dollars compared to the 9.000 that Samsung and Microsoft have invested. However, for Booz & Company it is not so much how much money you spend but how you spend it and if you really invest in talent, creativity and tools.
The data we have on the latest products launched by Apple are quite positive in terms of sales. This is the case of the iPhone 5 and the iPad mini and iPad 4 tablets, however, the market share in tablets of those of the apple has fallen in front of his rivals despite continuing to dominate. Furthermore, Samsung's Galaxy SIII is the best-selling mobile phone until iPhone 5 says otherwise.
Especially in the case of the new apple tablet, there are doubts about whether it is really innovative, since it reuses many two-year-old materials present in the iPad 2.
Source: iDownloadblog