At the end of the year and on the occasion of the holidays, we wondered what could increase tablet sales at Christmas. Devices larger than 7 inches have experienced very curious circumstances in recent years in which the decreases in the units sold were intertwined, with the appearance of new devices and formats and the emergence of projections that seemed to be positive for these supports in the next exercises.
As we have mentioned on other occasions, consumer electronics is a very volatile sector in which changes are happening at great speed. Today we are going to try to see what are the factors that today are significant determining factors in the direction of the devices. Why are there regions that are pulling the market and others that are further behind?
China, key once again
The technologies of the Asian giant, at least, the most important, are the object of frequent information throughout the world. In recent times, the news about new tablets they come from firms like Huawei, whose MediaPad M5 we could see at the MWC from Barcelona. However, once again, the bulk of launches comes from another series of small, very discreet technologies abroad, as we mentioned on other occasions, but with a certain presence in their place of origin, which have such a wide catalog. as we could see in this list of manufacturers that have gained ground in the format.
Are tablet sales higher in Asia or Europe?
Second, we find another key factor: The size of the market and how it is distributed. In Europe and the United States, there is a stable mass of consumers, without too many increases, who more slowly receive the latest models from the world's most established firms such as Samsung. This means that on the one hand, the cake is distributed in larger proportions among a handful of brands, and on the other, that users opt for a series of "safe havens" that leaves little room for maneuver for new competitors. However, in Asia, and especially in China, the trend is totally different: A number of potential buyers that does not stop increasing and that is already made up of hundreds of millions of people, added to a higher purchasing power, results in the market itself being able to absorb, without becoming saturated, new launches.
Stagnation and growth alike
Zone countries like South America, India and Southeast Asia may be the pillars on which tablet sales are supported in the coming years. Here a phenomenon similar to the Chinese could occur. Now we could ask ourselves the following: Will the biggest companies be able to take advantage of the pull, or here will those more discreet brands win? We leave you available related information such as, for example, a list with the best-selling terminals in 2017 so you can give your opinion.