At the end of January we told you that Chinese mobile phone manufacturers sold fewer mobile phones in their country in 2017. The slowdown in sales in the Asian giant could be a very reliable thermometer to measure the bearing of supports less than 7 inches, since as we have mentioned on other occasions, the market of the Country of the Great Wall, has become in one of the most important in the world and crucial for many manufacturers to achieve a better implementation.
A few hours ago, the first screenings about the trajectory of this format in 2018. Below we will briefly analyze the data and try to contextualize it and see through it, what could happen in the field of smartphones throughout an exercise that will be characterized by the implementation of new trends and the decline in production by some of the largest companies.
The numbers
According to the consulting firm TrendForce, in 2018 almost 1.500 million smartphones will be sold, specifically, 1.498 million. This amount is 2% higher than in 2017, when 40 million fewer units were marketed. By brands, Samsung and Apple they will continue to be leaders, bringing together more than 35% of the total between the two. However, Chinese tech will have a lot to say in the new fiscal year.
Why is the sale of mobile phones slowing down?
During the first years of the decade, despite the economic crisis, we witnessed very high growth in terms of the number of terminals marketed year after year. We attend a bubble which resulted not only in the appearance on the scene of new firms, but also in the consolidation of formats such as phablets, which currently represent a significant part of all devices. Among the causes that could be behind the slowdown in 2018, we could fundamentally see an apparent improved shelf life devices, which leads to postpone purchasing decisions by users even though we continue to witness the launch of flagships.
Small changes in the Top 5
As we said before, Chinese technology will have a lot to say. This translates into an increase in their market share. Huawei it will continue to be the third largest firm in the world. Oppo It will go from fourth to fifth position for the benefit of Xiaomi, which will climb from sixth position, also overtaking Vivo. Between these four companies and the two leaders, they will accumulate more than 65% of sales. What do you think? Do you think we may be at the beginning of a new trend in which we will see more long-lived and stable models? We leave you available related information such as, Sony's strategy to continue manufacturing mobile phones in 2018 so you can learn more.