We do not yet know the official sales of Apple products on Black Friday, which should actually be called Black Weekend because it extends to the entire weekend. These will be inconclusive because in tablets the iPad 4 was lowered but not the iPad mini. What we do know is that they were iPad users made the most purchases online during Black Friday U.S..
Online shopping is becoming increasingly important both for large chains and small businesses, as well as for the brands themselves. According to a study by IBM, the majority of purchases made with mobile devices came from the iPad, almost 10%, followed closely by the iPhone with 8,7%. Android devices achieved 5,5% overall.
In the case of tablets iPad accounted for 88% of online purchases. That is, almost 9 out of 10 purchases made on a tablet were made from one of the tablets on the block. Behind came Barnes & Noble's Nook, then the Kindle Fire, and then the Samsung Galaxy range. These data are significant and are not only explained with the well-known Cupertino dominance of the tablet market, but with the profile of Apple's customer. In general, we could say that you are a customer willing to spend large amounts on products that interest you. The access level of the price of Apple tablets prevents low or low average income from being able to access them easily. The purchasing power plays a huge role in internet shopping just like educational level And this is something that in the United States is closely related. This dominance of the queen tablet should not be surprising either, given that according to Tim Cook 91% of Internet traffic on tablets is generated by iPad.
At the same time, the experience of using Apple mobile devices trains users to buy online, since most of the applications are paid. Android users enjoy more free apps and often try to avoid payments due to the cooperative and open nature of Project Butter.
Source: InformationWeek