The stars of this fall will undoubtedly be small tablets . The Nexus 7 already has an official release date in our country, September 3rd, while the iPad Mini, although with some uncertainty, is expected on the 12th in Europe. The arrival of these two devices will unleash a huge battle to win over users, but there will be another implicit dispute: the one both devices will have with 10-inch tablets. Will the iPad Mini be a threat to the new iPad?
Anyone considering buying a tablet should definitely wait a few days before making a purchase. This isn't just because of upcoming releases, but also because a major shift in the market is expected. These devices have historically been relatively expensive and exclusive . However, the companies that produce them are going to invest heavily in making tablets accessible to everyone . This project has two mainstays: the Nexus 7 and the iPad Mini. While there are many other promising contenders, the real trend is the replacement of larger 10-inch tablets with smaller, cheaper, and increasingly powerful devices.
When Apple decided to develop an iPad Mini , they were surely aware that this device posed a potential threat to their flagship tablet, the standard iPad. However, despite having already issued negative statements against 7-inch devices, the company decided to manufacture a smaller tablet because they knew it was the necessary step to make the product a mass-market item . Apple could be destroying the iPad market in one fell swoop—a leading and clearly dominant product in the sector—with something they once refused to manufacture. But, obviously, the Cupertino company prefers to threaten itself rather than wait for others to do so, and the Nexus 7 and all the subsequent models are a real danger.
After all, the company has a very loyal user base thanks primarily to two devices, the iPhone and iPad. Since the launch of the former, Apple has increased its value from $10 billion to $623 billion in just eight years. The iPad Mini will either steal or inherit (depending on your perspective) that customer base from the conventional iPad.
But it's not just about price. The iPad Mini offers several advantages over the iPad that Apple executives anticipated a couple of years ago: its greater portability will make it more useful , allowing it to be used in more places. It will be more comfortable for reading books, playing games, listening to music in public, and so on, while at the same time, it will be large enough for comfortable touchscreen use. The iPad Mini promises to be the middle ground between Apple's various gadgets, and it remains to be seen whether it can perform all the functions as well as, or even better than, the others combined. That should be the goal.