Everything seemed to indicate, including Tim Cook's own presentation of him, that iPad Mini was intended to compete against Nexus 7, but since speculation about him began, it had been assumed among specialists that, in fact, he would also become a rival for the iPad. It seems that users have decided to completely deny the experts, according to the data of a latest study: Apple's compact tablet for the majority has a specific use, and is not used to replace any other device.
The results of a consumer study on the iPad mini which goes in the opposite direction to all the forecasts of the specialists and which, however, are fully consistent with the evolution of the tablet market: only a small percentage of buyers of the iPad mini They seek to replace their previous iPad. In fact, according to the data presented by AllThingsD, the vast majority of buyers (83%) do not seek replace no device, but instead found in the compact version of the popular tablet Apple a specific use that can complementary to other appliances but not replace them. Even among the minority of those who do think of it as the successor to another device, it is not even the iPad the main reference (29%), but the Desktops Windows (42%). It seems, therefore, that compared to the analysts who predicted that the 7-inch tablet of Apple would devour between 10 and 20% of the sales of his older brother, the main loser, if any, would be Microsoft.
However, as we say, these data are fully consistent with the more general that we have already seen from the evolution of the tablet market, which in fact continues to grow and in which the role of smaller size (and price) tablets play a fundamental role, making this type of device accessible to a wider audience. In view of the fact that the iPad mini could have the same effect for Apple tablets as the Nexus 7, Kindle Fire HD and other low-cost tablets have had to Android, perhaps even reconsider the forecasts according to which the operating system of Google it would dominate the sector by the middle of next year. As always, time will dictate judgment.