Amazon has done everything possible to offer the user a device with better technical features than Nexus 7 (more memory, better connectivity, screen and sound, faster processor, etc.) at exactly the same price, 199 Euros. One of the reasons why Kindle Fire HD it will be so cheap, is the advertising support. The unlock screen will display advertisements in the form of special offers. However, it seems that Amazon will allow removing the ads if the user pays 15 dollars / euros extra by your device.
Kindle Fire HD 7 '' It will cost 214 euros if we prefer to assume a little more expense and in exchange not have to suffer the advertising on the unlock screen (we assume that in Spain we will also have that option and that the conversion will continue to be 1 euro = 1 dollar). The day after the presentation of the new range of Kindle Fire, one of the news that circulated the most on the websites specialized in technology was that the new devices would inevitably show Deals from the Amazon store on your unlock screens. This was not liked by many people who defined the idea as a subtle strategy by Amazon to turn the Kindle Fire HD into a kind of showcase for its contents and services.
The leading e-commerce company has finally backtracked and, as reported in Android Authority, for the modest price of $ 15 you can cancel advertising support. Even so, the company expects that it is a really low proportion of users who choose to remove the ads, since as they state in an explanatory note on their website, "people love our specials”. However, they prefer to cure themselves in health and offer their clients both options.
Advertising certainly doesn't seem too intrusive. Also, album or book cover images may look good on the lock screen, and we might even like to have personalized information about the store's offers, in case a product may interest us. But it is also true that it is not the same to sell a device for $ 199 ad-free (like Nexus 7) to sell it with it integrated, and that is that companies pay a high price for advertising. Finally, the good thing is that we will have the choice.