Samsung opened its first official store last Wednesday, Samsung Store, in North America, specifically in the metropolis of Vancouver (Canada). There you can find all Samsung computer products focused especially on the mobile devices. The design of the store has raised controversy because it clearly reminds of the Apple Store.
The Korean giant has decided to take a further step in its sales strategy and has created sales spaces fully focused on its brand. Samsung can already boast of being the first seller of mobile the world and his successful forays into the world of the tablets and Smart TVs seem to be strong arguments to trust that your brand is sufficient claim for a store.
In this Vancouver store many types of Samsung products are exposed although we could say that the common denominator is that they are the type that you can take with you, that is, mobile phones, tablets, laptops, laptops y digital cameras. To this must be added the Smart TVs and touchscreens.
All products are arranged on white tables of a comfortable height so that the client can interact with them. The devices are docked to a charging port and most have a preconfigured sample mode of their capabilities. Those modes Tutorials emphasize the interconnectivity of Samsung products. Around the store we will find Samsung employees, experts in their products, dressed in blue polo shirts with the brand embroidered in blue. All this in a space with minimalist lines where the products emerge from a sober background.
At the entrance there is a large screen that will serve to show announcements of new products and presentations to explain aspects of new product lines or certain devices to customers. They have called it Feed wall but remarkably reminiscent of the idea of Genius Bar from the Apple Store.
The idea for the Samsung Store seems to come from their experience in the pavilions they had in the 2010 Winter Olympics that took place in Vancouver itself. There, they showed their products and obtained very positive feedback from the attendees, with whom they could interact and generate educational dynamics. According to the President of Samsung in Canada, James Politeski, that was the origin of the idea of ​​launching a Samsung Store and from that moment they began to search for the ideal space in Vancouver.
In this video you can see what this commercial space consists of by the hand of its Sales Director in Canada.
All the North American specialized media that pick up the news emphasize the feeling that Samsung is once again copying an Apple idea and taking it to its own ground. It seems absurd to think that a way to sell your products can be patented, but surely the Cupertino people don't like the idea very much. It's also raining in the wet, as Samsung recently managed to get the sale of the Galaxy Nexus range of smartphones unblocked in the US following a patent misuse legal process.