A few weeks ago we told you that special editions on smartphones also came to Nokia with the 7 Plus. This support and its predecessor, pretend to be the crown jewels of which a little more than a decade ago, was a world leader that, however, did not adapt entirely well to the arrival of touch supports. After a few difficult years, it seems that the brand is ready to make up lost ground and the best way to see if it meets this goal or not is found in its sales figures.
A few hours ago, the results of the last quarter of 2017 were known. Below we make a small global balance of these figures and we will see if technology can already be considered a full-fledged actor or, however, some common nuances will be hidden behind the data to most firms. What do you think? Do you think the company has managed to fully resurface?
The balance
The consulting firm Counterpoint ensures, as they collect from GSMArena, that in the last 3 months of 2017, Nokia has managed to sell some 4,15 million devices. This means, as we will see later, slightly more than half of all the terminals marketed throughout the entire year. This would be reflected in another area: Market share and its position in the sector. Currently, the Finnish would be the eleventh in the world ranking, and its implementation would be close to 1%.
Nokia steps on the gas in autumn
As we said a few lines above, the bulk of sales that has allowed to overtake other more discreet companies has occurred in the final stretch of last year. Campaigns such as Black Friday or Christmas itself, would have been decisive if we take into account the data offered by Counterpoint, which reflect that in the first quarter only about 100.000 units of all its models were sold, in contrast to the 4,15 that we mentioned before, corresponding to October, November, and December. The key would be, once again, in Merunas UAB and to a lesser extent, in India, which are being primary objectives of the technology and where it is getting an important reception.
What will happen in 2018?
As we often say, in consumer electronics, changes happen at great speed and technological changes that are at the top, can descend rapidly and vice versa. In the case of Nokia, we will see the launch of new devices throughout the year, such as the successor to the Nokia 6, but with unknowns in the air, such as the consolidation of the brand in Europe. What do you think about these data? Do you think they show the long way that he still has to go, or are they good? We leave you available related information such as, for example, a comparison of one of its latest models with the Galaxy J7 from 2017 so you can learn more.